About Mobile Advertising - Why Use Mobile Advertising?
More Attention on Your Messages and Your BusinessMaximum Visibility - Mobile outdoor advertising is a fresh advertising medium that attracts more attention than static billboards, or other traditional advertising. Your message on a Mobile display makes an immediate impact and leaves a lasting impression.
High Retention Rate - The Wow! Factor is undeniable. Your message becomes an event, triggering a high retention rate among viewers, which reinforces your branding and drives customers to act on your message.
Eye-Popping Attention - Memorable Impression - Customer Motivation - Exactly What You Want In Your Advertising
Mobile Advertising Features
Targeted Marketing - Digital mobile advertising allows you to project your ads and messages directly to your target audience. By taking your message to the street, where a captive audience lives and works, you are going to the people in their own environment - ensuring your messages will be seen and acted upon. 85 percent of sales come from people within 5-10 miles of your location (Small Business Administration). Set the Pulse will hit that area hard for you.
Frequency - Your ads are seen by thousands daily in a high frequency rotation which reinforces your messages. You'll be reaching your customers throughout their daily life: on their way to work, getting lunch, on the way home and running errands. Repeatedly, your ads will be in front of them at the most critical time - when they are making a buying decision.
Compliments Your Marketing Mix - Mobile advertising will compliment your entire marketing mix and strengthen your overall brand awareness, increasing your reach and impact. Mobile advertising serves as a very good reinforcement of your radio and TV ads by hitting your consumers at a crucial time - when they are about to make a buying decision. When using Radio & TV, a great deal of information is delivered to the consumer when they are not in a buying mindset. Mobile advertising drives the key points and branding message to the consumer at the best possible time - before they decide on a competitor's product.
Standing Out - Your messages will stand out among the clutter of other marketing media. People are increasingly avoiding advertising by using time-shifted technology such as Tivo, on-demand, ipods, and satellite radio. Mobile advertising breaks through this blocking trend and makes sure your messages are seen in a "can't miss" style. Breaking Through the Marketing Noise
Burning Your Messages into the Public's Mind
Proven Results from Industry Research
Advertising industry studies have shown over and over that Mobile outdoor advertising attracts more attention, has a higher impact and better retention than traditional forms of advertising. - Messages on outdoor mobile billboards have a 97% recall rate
(Transportation Advertising Council of America) - 91% of the target audience noticed text and graphics on truck advertising
(American Trucking Association) - Mobile billboard displays boost name recognition 15 times greater than any other form of advertising
(Product Acceptance and Research Inc.) - Nearly 30% of mobile outdoor "viewers" indicate they would base a buying decision on the ad they see
(American Trucking Association)
Boost Your Marketing
Utilize the Most Effective and
Cutting Edge Form of Advertising
To date
Benefits to You - The Bottom Line
Cost Effectiveness
Mobile outdoor advertising is the most cost effective use of your advertising dollars. In comparison to other advertising media, mobile advertising has a lower CPM, (cost per thousand) and a longer ad life than any other form of advertising media, while being more directly targeted to your audience.
 Attraction - Retention - Response - ResultsThe retention and response rates for people who
see mobile advertising messages
are much higher than traditional advertising,
which means more people are acting on your messages.
Your business will draw more attention and people will remember the messages
- Translating into more customers and sales for you. Cost Effective In-Your-Face Advertising That Delivers Results
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Full City Inc.