Home
About us
About Mobile
Industry Information
Quotes/Testimonials
Exclusivity Options
Internet Integration
Customer service
E-brochure
Routes
Rates
Contact


Full City Inc.

"Outdoor advertising reaches people on-the-go and offers extremely targeted messaging designed to intercept consumers"

(Outdoor Advertising Association of America)

* Fortune 1000 companies have found Mobile Advertising extremely effective in building their brands.
* 85% of sales come from people within 5-10 miles of your location, "why advertise anywhere else."
   (Small Business Administration)
* Mobile Advertising captures heavy commuters: 27% of the heaviest commuters do not read a
  newspaper
   (The Arbitron Outdoor Study).
* 96% state that mobile ads have more impact than static billboards
   (American Trucking Association Study).
* 29% of those surveyed said they would buy products they see on Mobile Ads
   (American Trucking Association Study).

The Association of Mobile Advertising recently conducted research on the effectiveness of mobile advertising. It created a three-vehicle advertising campaign for Boomerang dog food, a fictitious brand used only for the study. Results included: * Boomerang's awareness increased from zero to 32%. * Seventy-four percent of those aware of the advertisements correctly associated Boomerang with the mobile advertising. * Respondents between 18 and 34 years had the highest awareness.

Breaking Through the Marketing Noise -Burning Your Messages into the Public's Mind

Proven Results from Industry Research
Advertising industry studies have shown over and over that Mobile outdoor advertising attracts more attention, has a higher impact and better retention than traditional forms of advertising.

• Messages on outdoor mobile billboards have a 97% recall rate
  (Transportation Advertising Council of America)
• 91% of the target audience noticed text and graphics on truck advertising
  (American Trucking Association)
• Mobile billboard displays boost name recognition 15 times greater than any other form of advertising
  (Product Acceptance and Research Inc.)
• Nearly 30% of mobile outdoor "viewers" indicate they would base a buying decision on the ad they see
  (American Trucking Association)
  

Attraction - Retention - Response - Results

The retention and response rates for people who see mobile advertising messages are much higher than traditional advertising, which means more people are acting on your messages. Your business will draw more attention and people will remember the messages - translating into more customers and sales for you.

Cost Effective In-Your-Face Advertising That Delivers Results